FINE-TUNING CHATGPT: ADVISING ON DIGITAL TRANSFORMATION FOR SMALL AND MEDIUM-SIZED ENTERPRISES

Abstract

This paper examines how to enhance ChatGPT through fine-tuning techniques for consulting purposes, with a focus on supporting small and medium-sized enterprises in their digital transformation efforts. ChatGPT can be tailored to provide more focused direction and support in negotiating the complexities of digital transformation procedures by utilizing finetuning strategies. The study explores the potential benefits of utilizing ChatGPT in consulting contexts, highlighting its capacity to deliver customized solutions and valuable insights for companies seeking to grow and adapt in an increasingly digital environment. The research results revealed notable efficacy and performance of the chatbot, including increased user satisfaction, higher rates of successful digital transformation activities among small and medium-sized enterprises, and more accuracy in offering pertinent advice.