SOCIAL NETWORKS AND COMMERCE: A CASE STUDY ON TRADITIONAL CRAFT VILLAGES AND AGRICULTURAL COOPERATIVES IN THE SOUTHWESTERN REGION

Abstract

The more diversified social networks are the more positive impacts on the links in household economic  development. The factors of culture, religion, and ethnicity have a strong influence on the formation of links in production. The case study results in traditional craft villages in Southern Vietnam show that the craft villages of the Khmer are formed based on cultural factors and ethnicity. This affirms the community of Khmer people in economic linkages. In addition, the case study results in the cooperatives also show that religious and ethnic
factors significantly affect to the development of social networks and the formation of links in production. Furthermore, the development of craft villages and cooperatives following the current trend contributes to promoting the formation of modern commercial relationships in the economy.