FACTORS THAT IMPACT THE BEHAVIOR OF DOMESTIC TOURISTS ON CHOOSING ECO-TOURISM DESTINATION IN BEN TRE PROVINCE
Keywords:
Theory of planned behavior, attitude, subjective norm, perceived behavioral contro, ecotourism
Abstract
The purpose of this study is to identify factors that influence the behavior of choosing of eco-tourism destination in Ben Tre province. This study was employed to examine the relationships of attitude, subjective norm, and perceived behavioral control with behavioral intention and actual behavior. The study uses Structural
Equation Modeling (SEM) and the sample of 169 domestic tourists who choose ecotourism destination in Ben Tre Province. The findings have indicated that attitude, subjective norm, perceived behavioral control have a direct effect on behavioral intention of tourists. The study also contributes some implications for enticing more tourists to ecotourism destination in Ben Tre province, limitations and suggestions for future studies.
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Management. 2007;28:965–975.
[2] Wong J, Yeh C. Tourist Hesitation in Destination
Decision Making. Annals of Tourism Research. 2009;36(1):6–23.
[3] Ajzen I. The theory of planned behaviour. Organizational Behaviour and Human Decision Processes. 1991;50(2):179–211.
[4] Lam T, Hsu H C. Theory of Planned Behavior:
Potential Travelers from China. Journal of Hospitality
& Tourism Researc. 2004;28:463–482.
[5] Lam T, Hsu H C. Predicting behavioral intention of
choosing a travel destination. Tourism Management. 2006;27:589–599.
[6] Phetvaroon K. Application of the theory of planned
behavior to select a destination after a crisis: A case
study [Ph.d thesis]. Oklahoma State University; 2006.
[7] Chien C L, Yen I Y, Phu Quy Hoang. Combination of
Theory of Planned Behavior and Motivation: An Exploratory Study of Potential Beach-based Resorts in
Vietnam. Asia Pacific Journal of Tourism Research. 2012;17:489–508.
[8] March R, Woodside A G. Testing theory of planned
versus realized tourism behavior. Annals of Tourism
Research. 2005;32:905–924.
[9] Tổng cục Du lịch. Multivariate
data analysis; 9/2018. Truy cập từ:
http://vietnamtourism.gov.vn/index.php/items/27413
[ngày truy cập 23/4/2019].
[10] Sở Văn hóa, Thể thao và Du lịch Bến Tre. Multivariate data analysis. Upper Saddle River, NJ,
USA: Prentice-Hall, Inc; 10/2018. Truy cập từ:
http://www.svhttdl.bentre.gov.vn/Pages/DuLich.aspx?
ID=845&InitialTabId=Ribbon.Read [ngày truy cập 20/5/2019].
[11] Ajen I, Fishbein M. Belief, attitude, intention and
behavior. An introductiion to theory and research.
Reading, MA: Addison-Wesley; 1975.
[12] Celik H. What determines Turkish customer’s acceptance of internet banking? International. Journal of
Bank Marketing. 2008;26(5):353–369.
[13] Jarvenpaa S L, Todd P A. Consumer Reactions to
Electronic Shopping on the World Wide Web. Journal
of Electronic Commerce. 1997;1(2):59–88.
[14] Limayen M, Khalifa K, Firni A. What makes consumers buy from Internet? A longitudinal study of
online shopping. IEEE Transactions on Systems, Man
and Cybernetics. 2000;30(4):421–432.
[15] Shih Y, Fang K. The use of a decomposed theory of
planned behavior to study Internet banking in Taiwan.
Internet Research. 2004;14(3):213–223.
[16] Raman M, Stephenaus R, Alam N, Kuppusamy M.
Information Technology in Malaysia: E-service quality and Uptake of Internet banking. Journal of
Internet Banking and Journal of Internet Banking and
Commerce. 2008;13(2):1–18.
[17] Gopi M, Ramayah T. Applicability of theory of
planned behavior in predicting intention to trade
online Some evidence from a developing country. International Journal of Emerging Markets.
2007;2(4):348–360.
[18] Bollen K A. Structural Equations With Latent Variables. Journal of the American Statistical Association; 1990.
[19] Ajzen I. Constructing a TPB questionnaire: Conceptual and methodological considerations. Constructing
a TPB questionnaire; 1990.
[20] Nunnally J, Berstein I H. Pschychometric Theory. 3rd
ed. New York: McGraw-Hill; 1994.
[21] Field A. Discovering Statistics using SPSS for Windows; 2000.
[22] Gerbing D W, Anderson J C. An Updated Paradigm
for Scale Development Incorporating Unidimensionality and its Assessment. Journal of Marketing
Research. 1988;25(2):186–192.
[23] Carmines E, McIver J. Analyzing models with unobserved variables: analysis of covariance structures.
Beverly Hills, CA: Sage Publications; 1981.
[24] Bentler P M, Bonett D G. Significane tests and goodness of fit in the analysis of covariance structures.
Psychological Bulletin. 1980;88(3):588–606.
[25] Steiger J H. Structural Modeling Evaluation and
Modification: An Interval Estimation Approach. Multivariate Behavioral Research. 1990;25(2):173–80.
[26] Nguyễn Đình Thọ, Nguyễn Thị Mai Trang. Nghiên
cứu khoa học marketing - ứng dụng mô hình cấu
trúc tuyến tính SEM. Nhà Xuất bản Đại học Quốc
gia TP.HCM; 2008.
[27] Hair, Anderson, Tatham, Black. Multivariate Data
Analysis. Prentical-Hall International, Inc; 1998.
[28] Steenkamp J B E M, Laflamme L. Perceived quality
of life and self-rated health among first-year university students: A comparision with their working peers.
Social Indicators Research. 2004;68(2):221–234.
[29] Hair J, Black W, Babin B Anderson R. Multivariate data analysis. Upper Saddle River, NJ, USA:
Prentice-Hall, Inc; 2010.
Published
05-March-2019
How to Cite
1.
Pham H. FACTORS THAT IMPACT THE BEHAVIOR OF DOMESTIC TOURISTS ON CHOOSING ECO-TOURISM DESTINATION IN BEN TRE PROVINCE. journal [Internet]. 5Mar.2019 [cited 22Dec.2024];9(33):1-1. Available from: https://journal.tvu.edu.vn/tvujs_old/index.php/journal/article/view/137
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