FACTORS INFLUENCING REVISIT DECISION OF INTERNATIONAL TOURISTS IN CAN THO CITY

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Thanh Cong Dinh
Nhung Le Hong Pham

Abstract

This study aims to identify factors that affect the revisit decision of international tourists in Can Tho city. The data was collected by interviewing 110 foreign tourists. The result of binary logistic regression identifies four important factors that have possitive impacts on the revisit decision including: (i) perception of
international tourist, (ii) tourism infrastructure, (iii) tourism resources and (iv) travel demand. Particularly, perception of international tourist has the strongest effect on the revisit decision. The study also proposes the solutions for enticing more foreign tourists to revisit Can Tho city.

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How to Cite
Dinh, T. and Pham, N. (2018) “FACTORS INFLUENCING REVISIT DECISION OF INTERNATIONAL TOURISTS IN CAN THO CITY”, The Scientific Journal of Tra Vinh University, 1(29), pp. 1-8. doi: 10.35382/18594816.1.29.2018.27.
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