FACTORS AFFECTING THE CHOICE OF BUYING SPORTS SHOES: THE CASE OF STUDENTS AT TRA VINH UNIVERSITY
Keywords:
buying trends, consumption intentions, sports shoes, Tra Vinh University students
Abstract
This research aims at identifying factors influencing the trend of buying shoes for students of Tra Vinh University. With the method of random sampling, convenient collection of 200 valid votes. The sample was surveyed over 200 students in different faculties. The research is based on descriptive analysis, verification of reliability of scales by Cronbach’s Alpha coefficient, exploratory factor analysis (EFA) to combine observed variables into each group of factors as the basis for the division linear regression analysis. The research results show that there are four factors that positively influence the trend of buying shoes such as product quality, price, services, brand. In contrast, the group of reference factors negatively affects the trend of buying sport shoes.
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References
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Reexamination and Extension. Journal of Marketing. 1992; 56:55.
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consumers’ purchasing decisions. Review of Integrative Business and Economics Research. 2018; 7:328–337.
[30] Dudu O, Agwu M. A Review of The Effect of Pricing
Strategies on The Purchase of Consumer Goods. Review of Integrative Business and Economics Research.
2014; 2:88–102.
of brand, design, and price on intention to purchase
mediated by quality perception at sport shoes X. Journal of Economics, Business & Accountancy Ventura.
2016; 19:249.
[2] Widyastutir S, Said M. Consumer consideration in
purchase decision of SPECS sports shoes product
through brand image, product design and price perception. International Journal of Supply Chain Management. 2017; 6:199–207.
[3] Eunju K, Kim KH, Zhang H. A Cross Cultural Study
of Antecedents of Purchase Intention for Sports Shoes
in Korea and China. Journal of Global Academy of
Marketing Science. 2008; 18:157–177.
[4] Srivastava SK. The Role of Consumer Behaviour in
Present Marketing Management Scenario. Productivity. 2010; 51:268–275.
[5] Kotler P, Levy SJ. Broadening the Concept of Marketing. Journal of Marketing. 1969; 33(1):10–15.
[6] Ajzen I. The theory of planned behavior. Orgnizational Behavior and Human Decision Processes.
1991; 50:179–211.
[7] Aaker DA. Measuring Brand Equity Across Products
and Markets. California Management Review. 1996;
38:102–120.
[8] Nguyễn Đình Thọ. Phương pháp nghiên cứu khoa học
trong kinh doanh. Hà Nội: Nhà Xuất bản Lao động;
2013.
[9] Hankinson G, Cowking P. Branding in practice: The
profile and role of brand managers in the UK. Journal
of Marketing Management. 1997; 13:239–264.
[10] Nguyễn Việt Thanh. Nghiên cứu các thành phần giá
trị thương hiệu bia Sài Gòn [Luận văn Thạc sĩ].
Trường Đại học Kinh tế TP. Hồ Chí Minh; 2009.
[11] Levine M. A branded world: Adventures in public
relations and the creation of superbrands. John Wiley
& Sons; 2003.
[12] Nguyễn Đình Thọ. Nghiên cứu các thành phần giá
trị thương hiệu và đo lường chúng trong thị trường
hàng tiêu dùng tại Việt Nam. Trường Đại học Kinh
tế TP. Hồ Chí Minh. 2002.
[13] Chang TZ, Wildt AR. Price, product information, and
purchase intention: An empirical study. Journal of the
Academy of Marketing Science. 1994; 22:16–27.
[14] Bray J. Consumer Behaviour Theory: Approaches and
Models. International Journal of Social Psychiatry.
2000; 46:21–33.
[15] Adamu E. Factors Affecting Consumers’ Shoe Preference: the Case of Addis Ketema Sub-city on Domestic
versus Imported Leather Shoes. Addis Ababa University; 2011.
[16] Mehra P. Factors Influencing Purchase. SCMS Journal of Indian Management. 2017; 54–63.
[17] Hawkins DI, Mothersbaugh DL. Building Marketing
Strategy Consumer Behavior; 2010.
[18] Albari, Safitri I. The influence of product price
on consumers’ purchasing decisions. In Review of
Integrative Business and Economics Research. 2018;
328–337.
[19] Parasuraman A, Zeithaml V a, Berry LL. A conceptual Model of Service Quality and Its Implications
for Future Research. Journal of Marketing Research.
1985; 49:41–50.
[20] Curry A, Sinclair E. Assessing the quality of
physiotherapy services using Servqual. International
Journal of Health Care Quality Assurancer. 2002;
15:197–205.
[21] Zaeema A, Hassan Z. Factors Affecting Purchase
Decision of Canned Tuna Brands in Maldives. International Journal of Accounting and Business Management. 2016; 4:12–144.
[22] Zaeema A, Hassan Z. Factors Affecting Purchase
Decision of Canned Tuna Brands in Maldives. International Journal of Accounting and Business Management. 2016; 4:12–144.
[23] Lassar W, Mittal B, Sharma A. Measuring customerbased brand equity. Journal of Consumer Marketing.
2005; 12:11–19.
[24] Hair JF, Black WC, Babin BJ, et al. Multivariate Data
Analysis. Pearson Prentice Hall, 2010. Epub ahead of
print 2010. DOI: 10.1016/j.ijpharm.2011.02.019.
[25] Bearden WO, Etzel MJ. Reference Group Influence
on Product and Brand Purchase Decisions. Journal of
Consumer Research. 1982; 9:183.
[26] Kotler P. Quản trị Marketing. Hà Nội: Nhà Xuất bản
Thống kê. 1967.
[27] Anh PC, Hà NT, Minh NH. Nghiên cứu các mô hình
đánh giá chất lượng dịch vụ. Tạp chí Khoa học Đại
học Quốc gia Hà Nội, Kinh tế và Kinh doanh. 2013; 29:11–22.
[28] Cronin JJ, Taylor SA. Measuring Service Quality: A
Reexamination and Extension. Journal of Marketing. 1992; 56:55.
[29] Albari, Safitri I. The influence of product price on
consumers’ purchasing decisions. Review of Integrative Business and Economics Research. 2018; 7:328–337.
[30] Dudu O, Agwu M. A Review of The Effect of Pricing
Strategies on The Purchase of Consumer Goods. Review of Integrative Business and Economics Research.
2014; 2:88–102.
Published
21-June-2021
How to Cite
1.
Nguyen H, Tang Q. FACTORS AFFECTING THE CHOICE OF BUYING SPORTS SHOES: THE CASE OF STUDENTS AT TRA VINH UNIVERSITY. journal [Internet]. 21Jun.2021 [cited 22Dec.2024];11(43):9-8. Available from: https://journal.tvu.edu.vn/tvujs_old/index.php/journal/article/view/813
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