FACTORS AFFECTING SATISFACTION AND INTERNATIONAL TOURIST REVISIT INTENTION: A CASE STUDY IN BEN TRE PROVINCE
Keywords:
Ben Tre Province, destination image, revisit intention, satisfaction, travel motivation
Abstract
The purpose of this study is to empirically examine the influence of travel motivation, destination image on tourist satisfaction, and revisit intention to a tourist destination of international travellers in Ben Tre Province. Based on a theoretical model, hypotheses were formulated, the study uses Structural Equation Modeling (SEM) and a sample of 252 international tourists. The study result reveals that destination image and travel motivation influenced tourist satisfaction and satisfaction directly influenced revisit intention. The study also explored some implications for enticing more tourists to tourism destinations in Ben Tre Province, limitations and suggestions for future studies.
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References
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trúc tuyến tính SEM. Nhà Xuất bản Đại học Quốc
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Prentice-Hall, Inc; 2010.
Motivation and Satisfaction on Destination Loyalty: a
Structural Model. Tourism Management. 2005;26:45–56.
[2] Nowacki M. Quality of Visitor Attractions, Satisfaction, Benefits and Behavioural Intentions of Visitors:
Verification of a Model). International Journal
Tourism Research. 2009;11:297–309.
[3] Huang S, Hsu H C. Effects of Travel Motivation,
Past Experience, Perceived Constraint, and Attitude
on Revisit Intention. Journal of Travel Research.
2009;48(1):29–44.
[4] Wu C W. Destination Loyalty Modeling of the
Global Tourism. Journal of Business Research.
2016;69:2213–2219.
[5] Lê Luông. Chương trình thực hiện và
thành quả đạt được của du lịch Bến tre
giai đoạn 2010-2019; 2019. Truy cập từ:
http://vietnamtourism.gov.vn/index.php/items/29828
[Ngày truy cập: 12/8/2019].
[6] Ajzen I, Fishbein M. Understanding Attitudes and
Predicting Social Behavior. Englewood Cliffs, NJ:
Prentice Hall; 1980.
[7] Ajzen I. Nature and Operation of Attitudes. Annual
Review of Psychology. 2001;52:27–58.
[8] Zeithaml V A, Berry L, Parasuraman A. The Behavioral Consequences of Service Quality. Journal of
Marketing. 1996;60:31–46.
[9] Chi C, G Q Qu H. Examining the Structural Relationships of Destination Image, Tourist Satisfaction
and Destination Loyalty: An Integrated Approach.
Tourism Management. 2008;29(4):624–636.
[10] Baker D A, Crompton J L. Quality, Satisfaction and
Behavioral Intentions. Annals of Tourism Research.
2000;27(3):785–804.
[11] Oliver R L. Satisfaction: A Behavioral Perspective on
the consumer; 1997.
[12] Kozak M, Rimmington M. Tourist Satisfaction with
Mallorca, Spain, as an Off-Season Holiday Destination. Journal of Travel Research. 2000;38:260–269.
[13] Zineldi M. Total relationship management (TRM)
and total quality management (TQM). Managerial
Auditing Journal. 2000;15(1/2):20–28.
[14] Pizam et al. Dimentions of Tourist Satisfaction with
a Destination Area. Annals of Tourism Research.
1978;5:314–322.
[15] Yuksel A. Managing Customer Satisfaction and
Retention: a Case of Tourist Destinations, Turkey.
Journal of Vacation Marketing. 2000;7(2):153–168.
[16] Kozak M. Repeaters’ Behavior at Two Distinct Destinations. Annals of Tourism Research.
2000;28(3):784–807.
[17] Phelps A. Holiday destination image -the problem
of assessment: An example in Menorca. Tourism
Management. 1986;7(3):168–180.
[18] Tasci et al. Conceptualization and Operationalization
of Destination Image. Journal of Hospitality &
Tourism Research. 2007;31:194–223.
[19] Alhemoud A, Armstrong E. Image of Tourism
Attractions in Kuwait. Journal of Travel Research.
1996;34:76–80.
[20] Wang C Y, M K Hsu. The Relationships of Destination Image, Satisfaction, and Behavioral Intentions:
An Integrated Model. Journal of Travel & Tourism
Marketing. 2010;27(8):829–843.
[21] Ryu et al. The Relationships among Overall Quickcasual Restaurant Image, Perceived Value, Customer
Satisfaction, and Behavioral Intentions. International
Journal of Hospitality Management. 2007;27(3):459–
469.
[22] Hsu et al. Grocery Store Image, Travel Distance, Satisfaction and Behavioral Intentions: Evidence from a
Midwest College Town. International Journal of Retail and Distribution Management. 2010;38(2):115–
132.
[23] Schiffman L G, Kanuk L L. Consumer behavior.
Prentice-Hall; 1978.
[24] Crompton J L, McKay S L. Motives of visitors
attending festival events. Annals of Tourism Research.1997;24:425–439.
[25] Hanqin Z Q, Lam T. An Analysis of Mainland Chinese visitor’s motivation to visit Hongkong. Tourism
Management. 1990;20:587–594.
[26] Baloglu S, McCleary K. A Model of Destination
Image Formation. Annals of Tourism. 1999;26:868–897.
[27] Beerli A, Martin J D. Factors Influencing Destination Image. Annals of Tourism Research. 2004;31:657–
681.
[28] Riera I et al. Assessing the Influence of Social Media
on Tourists’ Motivations and Image Formation of a
Destination. International Journal of Quality and
Service Sciences. 2015;7:458–482.
[29] Smith S et al. Influence of Push and Pull Motivations
on Satisfaction and Behavioral Intentions within a
Culinary Tourism Event. Journal of Quality Assurance in Hospitality & Tourism. 2010;11:17–35.
[30] Lee R, Lockshin L. Halo Effects of Tourists’
Destination Image on Domestic Product Perceptions.
Australasian Marketing Journal. 2011;19:7–13.
[31] Uysal M et al. Australian Visitors to US National
Parks and Natural Areas. International Journal of
Contemporary Hospitality Management. 1994;6:18–
24.
[32] Hanqin Z Q, Lam T. An Analysis of Mainland Chinese visitor’s motivation to visit Hongkong. Tourism
Management. 1999;20:587–594.
[33] Lee S, Jeon S, Kim D. The Impact of Tour Quality
and Tourist Satisfaction on Tourist Loyalty: The Case
of Chinese Tourists in Korea. Tourism Management.
2011;32(5):1115–1124.
[34] Jalilvand W R. Examining the Structural Relationships of Electronic Word of Mouth, Destination Image, Tourist Attitude Toward Destination and Travel
Intention: An Integrated Approach. Journal of Destination Marketing & Management. 2012;1:134–143.
[35] Bollen K A. Structural Equations With Latent Variables. Journal of the American Statistical Association; 1990.
[36] Nunnally J, Berstein I H. Structural Equations With
Latent Variables. 3rd ed. New York: McGraw-Hill;
1994.
[37] Field A. Discovering Statistics Using SPSS for
Windows; 2000.
[38] Gerbing D W Anderson J C. An Updated Paradigm
for Scale Development Incorporating Unidimensionality and its Assessment. Journal of Marketing
Research. 1988;25(2):186–192.
[39] Carmines E, McIver J. Analyzing models with Unobserved Variables: Analysis of Covariance Structures.
Beverly Hills, CA: Sage Publications; 1981.
[40] Bentler P M, Bonett D G. Significane Tests and
Goodness of Fit in the Analysis of Covariance Structures. Psychological Bulletin. 1980;88(3):588–606.
[41] Steiger J H. Structural Modeling Evaluation and
Modification: An Interval Estimation Approach. Multivariate Behavioral Research. 1990;25(2):173–80.
[42] Nguyễn Đình Thọ, Nguyễn Thị Mai Trang. Nghiên
cứu khoa học marketing - ứng dụng mô hình cấu
trúc tuyến tính SEM. Nhà Xuất bản Đại học Quốc
gia Thành phố Hồ Chí Minh; 2008.
[43] Hair Anderson, Tatham Black. Multivariate Data
Analysis. Prentical-Hall International, Inc; 1998.
[44] Steenkamp J B E M, Laflamme L. Perceived
Quality of Life and Self-rated Health among Firstyear University Students: A Comparision with
Their Working Peers. Social Indicators Research.
2004;68(2):221–234.
[45] Hair J, Black W, Babin B Anderson R. Multivariate Data Analysis. Upper Saddle River, NJ, USA:
Prentice-Hall, Inc; 2010.
Published
25-June-2020
How to Cite
1.
Pham H. FACTORS AFFECTING SATISFACTION AND INTERNATIONAL TOURIST REVISIT INTENTION: A CASE STUDY IN BEN TRE PROVINCE. journal [Internet]. 25Jun.2020 [cited 22Dec.2024];10(37):1-1. Available from: https://journal.tvu.edu.vn/tvujs_old/index.php/journal/article/view/372
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