KNOWLEDGE OF THE YOUTH ABOUT THE ASEAN ECONOMIC COMMUNITY (AEC) AND THEIR AWARENESSS OF APEC-RELATED OPPORTUNITIES AND THEREATS
Abstract
ASEAN Economic Community (AEC) was established in 2015 and many agreements and commitments must be completed by Vietnam in the future. In the context of deeper integration, Vietnamese enterprises are facing competitive pressures in the domestic market. Thus, to take advantage of opportunities and respond to challenges, Vietnamese enterprises need to focus on building a workforce that is keenly aware of the challenges and opportunities of the AEC. This will help consolidate and improve their competitiveness. However, Vietnamese companies and their employees have not been unready for the AEC yet. The lack of information about the AEC and the instructions become a major obstacle to the economy. The purpose of this research is to measure level of knowledge of the youth about the AEC and estimates its impact on their awarenesss of opportunities and threats related to the AEC. Results from the survey of 214 young employees show that Vietnamese youth are confident of their subjective knowledge of the AEC, but their objective knowledge of the AEC is quite low. The youth recognized many opportunities and challenges brought by the AEC. Some relevant implications for managers, educational institutions and policymakers are also suggested in this research.
Downloads
References
và Công nghiệp Việt Nam – VCCI). Bản tin Doanh
nghiệp và Tự do hóa thương mại; 2016. 4+5.
[2] Tổng cục Thống kê. Báo cáo điều tra lao động việc
làm năm 2016. Nhà Xuất bản Thống kê; 2017. 12-13.
[3] Benny G. Is the ASEAN Economic Community
Relevant To Gen Y Professionals? A Comparative
Study on Attitudes and Participation of Young Professionals in Malaysia, Indonesia, and Vietnam on
ASEAN Economic Integration. Asian Journal for
Public Opinion Research. 2015;3(1):40–62.
[4] Barbin R, Nicholls P. Embracing an ASEAN economic community: Are Thai students ready for the
transition? AU-GSB e-JOURNAL . 2013; 6.
[5] Henze, Valeska. On the concept of Youth - Some Reflections on Theory. Mediterranean Institute Berlin;
2015.
[6] Youth unit UNHabitat. Youth 21: Building
an Architecture for Youth Engagement in
the UN System; 2012. Truy cập từ:
http://www.undp.org/content/dam/undp/documents/
governance/Youth/Youth[Ngày truy cập 13/02/2017].
[7] Korchia M. Connaissance de la marque: concepts et
mesures. Actes de Congrès de L’AFM, Mai; 2004.
[8] Brucks M. The effects of Product Class Knowledge
on Information Search Behavior. Journal of Consumer Research. 1985;12(1):1–15.
[9] Siegel R D, Germer C K, Olendzki A. A mindfulness:
What is it? Where did it come from? In: Didonna
F, editor. In Clinical handbook of mindfulness. NY:
Springer Publishing; 2009. p. 17–35.
[10] Salovey P, Mayer J D. Emotional intelligence, Imagination, Cognition and personality; 1990.
[11] Jarut Kunanoppadol. Are SMEs ready for ASEAN
Economic Community (AEC) in the coming year
2015? Silpakorn University Journal of Social Sciences, Humanities, and Arts. 2014;14(1):155–166.
[12] Benny, G Attitude. Challenges and Aspiration for the
Asean Community 2015 and Beyond: Comparative
Public Opinion in Malaysia and Thailand. The Social
Sciences. 2016;11:5488–5495.
[13] Selnes F, Gronhaug K. Subjective and objective
measures of product knowledge contrasted. Advances
in Consumer Research. 1986;13:67–71.
[14] Nguyễn Đình Thọ, Nguyễn Thị Mai Trang. Nghiên
cứu khoa học Marketing - Ứng dụng mô hình cấu
trúc tuyến tính SEM. Nhà Xuất bản Lao động; 2011;
206-207.
[15] Cole C, Gaeth G, Chakraborty G, Levin I. Exploring
the Relationships Among Self-Reported Knowledge,
Objective Knowledge, Product Usage, and Consumer
Decision Making. In: J F Sherry, B Sternthal, editors.
Advances in Consumer Research 19. Association for
Consumer Research, Provo, UT; 1992.
[16] Goldsmith, Elizabeth B, Goldsmith, Ronald E. Gender Differences in Perceived and Real Knowledge
of Financial Investments. Psychological Reports 80.
1997;p. 236–238.
[17] Le T M, Jolibert. A. L’influence de la culture
Vietnamienne sur le comportement de l’acheteur.
Décisions Marketing. 2001;p. 43–52.
