HOW SENSORY MARKETING SHAPES FRESH FOOD PURCHASE DECISIONS: THE MEDIATING ROLES OF PERCEIVED QUALITY AND BRAND AWARENESS IN SUPERMARKET RETAILING IN CAN THO CITY, VIETNAM. tvujs [Internet]. 2026 Sep. 19 [cited 2026 Sep. 21];16(3). Available from: https://journal.tvu.edu.vn/index.php/journal/article/view/219