“ANALYZING THE FACTORS AFFECTING THE ONLINE PURCHASE INTENTION OF GENERATION Z ON TIKTOK SHOP: THE MEDIATING EFFECT OF ATTITUDES TOWARD USER-GENERATED CONTENT - A CASE STUDY IN THE MEKONG DELTA, VIETNAM”. TRA VINH UNIVERSITY JOURNAL OF SCIENCE 15, no. 2 (June 19, 2025). Accessed January 25, 2026. https://journal.tvu.edu.vn/index.php/journal/article/view/119.