“HOW SENSORY MARKETING SHAPES FRESH FOOD PURCHASE DECISIONS: THE MEDIATING ROLES OF PERCEIVED QUALITY AND BRAND AWARENESS IN SUPERMARKET RETAILING IN CAN THO CITY, VIETNAM” (2026) TRA VINH UNIVERSITY JOURNAL OF SCIENCE, 16(3). Available at: https://journal.tvu.edu.vn/index.php/journal/article/view/219 (Accessed: 21 September 2026).