HOW SENSORY MARKETING SHAPES FRESH FOOD PURCHASE DECISIONS: THE MEDIATING ROLES OF PERCEIVED QUALITY AND BRAND AWARENESS IN SUPERMARKET RETAILING IN CAN THO CITY, VIETNAM. TRA VINH UNIVERSITY JOURNAL OF SCIENCE, [S. l.], v. 16, n. 3, 2026. Disponível em: https://journal.tvu.edu.vn/index.php/journal/article/view/219. Acesso em: 21 sep. 2026.